It’s not all that common to hear someone say they aspire to be a hustler. The word has connotations of sleazy business tactics and dimly light back-alleyway dealings. I mean come on, the word is slang for a prostitute. The human mind is marvelous at spotting patterns in unsuspecting places. Growing up in Richmond, I came across quite a few of the “hustler” types, low-level drug dealers and shoe flipsman. Not necessarily terrible people, just normal people in difficult circumstances. As a child with an unhealthy obsession to the concept of being rich, although I respected their entrepreneurial and ambitious nature, I thought they were thinking on too small of a scale!
Instead of being a middle-man flipping products, finding customers, and organizing transactions, why not just supply the market? I mean, at the time I thought it was an awesome idea. Holding all of the cards, customers needing to do business with you, and all that value added not captured as a corner dealer. My alter-ego imagined being a mafia boss, but I didn’t think I fit the type as a graciously-fed, 4’11, socially anxious kid.
Being the nerd I was (And still am), I settled on only researching everything I could about who the best hustlers were. Thinking back on it, I’m sure that as a 12 year old kid researching the daily lives, activities, and hobbies of Pablo Escobar and El Chapo at the public library, I raised a few eyebrows.
Through the countless articles, books, and websites, I began to notice a pattern. All of these hustlers seemed to be having fun doing whatever it is that they did Every. Single. Day.
And how could they not? They had the opportunity to watch exclusive, national sports team practices, give back to the communities they came from, and access to the top experts in any field. Oh, and private islands. Can’t forget the private islands.
Sure, the ethicality of their actions is certainly question, but that is another discussion. The fact still remains that these guys had a blast just by being alive. Hear me out. I’m not aiming to glorify the mafia life, but rather highlight a unique aspect of it. And since when isn't running from the police a good way to get the blood pumping in the morning?
Beyond the massive amounts of cash Escobar and El Chapo carried (trust me, it was massive), they each lived their lives one-day at a time. Step-by-step, they each built a successful organization, consciously laying one brick at a time, day by day, until an empire stood. So powerful that their actions changed the world.
Their wealth was defined by more than their cash. Their daily successes, successes that they literally put their lives on the line for, did not come without struggle. Take note, the mafia business does not take kindly to failure.
Even though it was easy for me to respect the determination and ambition of mob bosses, at the end of the day their actions are unethical and as a pacifist, I honestly couldn’t hurt a fly. But that idea of the hustler ambition, the willingness to DIE for what you believe, stuck with me a long time. That level of personal investment requires burning passion, not temporary motivation.
So I want to reclaim the word hustler out of its rotted history into a new era of positivity. Let’s view a hustler, not as a grimy business salesperson, but a soul ignited by a fierce passion. A person using short-term goals to live IN his or her long-term goals. A
Human Using Success To Live Everyday Right
The HUSTLER Profile
A HUSTLER is a human using success to live everyday right. HUSTLERs consciously spend time critically analyzing their long-term goals in all aspects of their lives, from mentally and emotionally to socially and professionally. They are goal-setters AND goal-getters. They are better able to realize their full potential by noticing the scope of their long-term goals and devising a written, tangible plan for achievement. They understand that their ambitious nature can become intimidating, even to THEMSELVES! But they do not fear success, for they are consciously living IN it!